If you can only afford to buy one book about podcasting, How to Do Everything with Podcasting is where you should invest your money.

"How to Do Everything with Podcasting walks you through, step by step, the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting you audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees."

Even if you end up hiring someone to produce your podcast for you, you will come away with a better understanding of what's involved in producing a podcast and what you should look for in choosing the right tools and the right people to do do a good job.