Design to Sell demystifies design in clear, simple, everyday language that is easy for non-designers and non-marketers to understand - Focuses on the key steps needed to create attractive, easy-to-read marketing and training materials - Emphasizes tips, techniques, and how to avoid expensive mistakes that spell the crucial differences between messages that are read and messages that are ignored - Includes before-and-after project makeovers, worksheets, review questions, and glossaries of new terms appearing in each chapter - Offers bonus templates, worksheets, and more on the companion Web site