How to Make Your Advertising Make Money, based on so-called scientific advertising, shows you what works and what to look for in an ads or a copy.

This book is full of proven methods of making cost-effective advertising. Simple to read and well-organized. Examples of chapter names include; "303 words and phrases that sell", "12 ways to find advertising ideas" et cetera.

An important reference book to anyone involved with selling in general and copywriting in particular