Search Engine Optimization for Dummies is a must have if you want to increase traffic to your web site.

You may have a cool Web site, and a really great product, service, or a cause you want people to know about, but visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site
• Advance your position in the rankings
• Avoid techniques that cause search engines to bump your site to the end of the list
• Make pay-per-click advertising pay off

"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)