General Marketing Tools

MARKETER'S DELI | A SMORGASBORD OF MARKETING IDEAS

Marketing Books for the Freelancer, Self-marketer, and Entrepreneur
If you help clients with lead generation, you'll want this new book that's getting lots of attention! more details Lead Generation For the Complex Sale by Brian Carroll Buy now	A classic on direct response copywriting. It will give your brain a workout. more details How to Make Your Advertising Make Money by John Caples Buy now	The industry's most sophisticated book on direct-mail lead generation more details SURE - Fire Direct Response Marketing by Russell M. Kern Buy now	A must-read if you’re a business owner, entrepreneur or marketing pro looking for a way to light a fire under your business and promotions. more details For Business Owners Only: by Clayton Makepeace Buy now


This survey report reveals the secrets of what copywriters charge and what you should pay. The Insider's Guide by Chris Marlow	Should you blog? Should you help your clients blog? Here's proof you can't wait any longer. more details The Corporate Blogging Book by Debbie Weil Buy now	Learn direct response design to increase response by 20% or more. more details Design to Sell by Roger C. Parker Buy now	Sophisticated marketing for the B2B environment, including lead-generation for copywriters, business owners, & marketing directors. more details Fundamentals of B-to-B Marketing by John Coe Buy now


If all you get from this fantastic book is low or no-cost ways to market yourself online, it's well worth the price! more details The New Rules of Marketing & PR by David Meerman Scott Buy now	This book reveals the mind-set of your target audience. more details Selling to Big Companies by Jill Konrath Buy now	One of the most important books you'll ever read on sales psychology. Dangerous in the wrong hands! more details Influence - Psychology of Persuasion by Robert B. Cialdini Buy now	The time for 'WOM' marketing is now! Find out how to use the most powerful form of marketing (and get clients for free!) more details Word of Mouth Marketing by Andy Sernovitz Buy now